A Moroccan Travel Agency, Actually in Morocco

Most Morocco tours are sold from offices in London, Berlin or New York, passed through a chain of middlemen, and finally handed to a local team the traveller never spoke to. Every layer adds cost and subtracts honesty.

We built Imperial Excursion on the opposite idea: you deal directly with the Moroccan team that runs your trip. We live here. The riads, desert camps, drivers and guides we book are people we know personally — we drink tea with them, we argue prices with them, and we hold them to the standard our name depends on.

That directness shows up everywhere: in the transparent starting prices published on every tour page (most operators make you ask), in itineraries that honestly tell you which day has the long drive, and in the fact that your questions are answered on WhatsApp by someone in Marrakech — not a call centre reading a script.

We run eleven private itineraries — from a 4-day Sahara escape to the complete 14-day grand tour, plus dedicated honeymoon, family, halal and Jewish heritage journeys — and most of our guests end up on a custom version designed around their dates and dreams.